Brazil is definitively inserted on the top of international Design Festival´s circuit, with the success of the largest Latin American event: DW! Sao Paulo Design Weekend. DW! is a creation of Lauro Andrade – CEO of SUMMIT PROMO – and joins annually, at Sao Paulo´s city, more than 200 independent and simultaneous events, organized by companies, professionals, educational institutions and NGOs.
DW!´s first edition was held in 2012, and since then has been growing and maturating year after year, reaching international quality levels. Public and private activities at DW! are promoted in strategic points of the city such as Museums, Galleries, Studios, Stores, Shopping Centers, Parks, Public Squares, Universities, Colleges and others.
The contents are integrated and presented in an Official Program, publicized by DW!´s media groups partners, impacting millions of people and promoting the importance of “design and designers”.