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Annual theme: Playground of Possibilities

From May 4th to May 10th, 2026, munich creative business week (mcbw) will open its doors for the 15th time and under the annual motto “Playground of Possibilities” invites you to rediscover the world of design. Like on a playing field, a space full of curiosity, exchange, and experimentation emerges – a space where the big questions of our time also find their place. Guided by four principles – Empowering the Creative Self, Exploring the Creative Field, Turning Ideas into Action, and Creating Visions that Enrich – a journey unfolds that stretches from the first spark to realizing the great vision.

Be part of the playground

mcbw 2026 is a collective expression of a new mindset and, beyond its annual theme, a place of exchange and collaboration. Every year, leading partners – from agencies to companies like BMW, Steelcase, and more – help shape the program and provide ideas and insights for a future-oriented design culture.

The “Playground of Possibilities” opens its doors to everyone who thinks, works, and lives creatively – from professionals to start-ups, universities, organizations, and visionaries. mcbw offers many opportunities for active participation as a partner, program contributor, or visitor. Interested parties can register now at contact @ mcbw.de.

For especially creative and innovative event ideas, mcbw offers a wildcard opportunity: selected projects will receive free participation in Design Week. Projects from start-ups, young professionals, or students with limited budgets are also regularly considered.

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